Create Digital Offers That Practically Sell Themselves!
Have you ever worked tirelessly to create something you believe is truly amazing, but no one buys it?
It’s a frustrating feeling, isn’t it? 😩
You might find yourself asking, "What’s wrong with people?"
The truth is, there’s nothing wrong with your product! Deep down, you know it could change lives if people just gave it a try.
But maybe, you’re missing a few critical steps that could turn everything around.
I’ve been there, too! When I first started out, I faced the same struggle.
It wasn’t until I discovered 5 key steps that every offer needs to make people stop, pay attention, and take action.
Today, I’m going to share those steps with you.
By the end of this post, you’ll know exactly how to create an offer that people can’t resist – and they’ll be eager to buy!
The 5 Steps to Creating a Winning Offer:
- Identify a Specific Problem (Hook)
- Show Your Solution (How You Can Help)
- List the Benefits (What They Will Gain)
- Provide Social Proof (Testimonials)
- Give a Clear Call to Action
Let’s walk through how to use these steps with a real example.
Step 1: Identify a Specific Problem (Hook)
Before you even start talking about your product, you need to get people’s attention by showing them you understand their problem.
For example, imagine you’re selling a weight loss program for men aged 25-35. Start by asking:
"Are you tired of struggling with your weight?"
You've tried countless diets, workouts, and fitness trends, but nothing works, right? You feel exhausted, frustrated, and stuck.
Sounds familiar? This is where you hook your audience by making them feel like you get their pain. Once they feel understood, they’re more open to hearing about your solution.
Step 2: Show Your Solution (How You Can Help)
Now that you have their attention, it’s time to introduce your solution.
Be specific and clear about how you can help them overcome their problem.
For example:
"I’ve created a 45-Day Program designed specifically for men aged 25-35 who want to lose 10 pounds in just over a month without extreme diets or endless gym hours."
Break down exactly what they’ll get:
- Custom Meal Plans with tasty, easy-to-make meals.
- Quick, Effective Workouts that fit into a busy schedule.
- Weekly Check-ins to keep them accountable and on track.
- Mindset Coaching to help build long-term habits for a healthier life.
Pro Tip: Make your solution sound simple and doable.
People are more likely to buy if they believe your offer fits into their life without being overwhelming.
Step 3: List the Benefits (What They Will Gain)
After showing them your solution, highlight the results they will get.
People don’t just buy products; they buy what those products will do for them.
For our weight loss example, it could be:
- Lose 10 pounds (or more!) and feel healthier.
- Gain more energy to tackle the day.
- Look and feel confident in your body.
- Build a roadmap to stay fit long after the program ends.
Pro Tip: Paint a picture of the transformation they will experience. Help them see themselves as the person they want to become.
Step 4: Provide Social Proof (Testimonials)
People trust what others say about you more than what you say about yourself. This is where testimonials or reviews come in handy.
For example:
"I lost 12 pounds in 45 days, and I feel amazing. The workouts are quick, and the meal plans are so easy to follow." – John, 28
"By the end of the program, I felt like a new man." – Mike, 33
Pro Tip: If you don’t have testimonials yet, don’t worry! You can share any other form of social proof, like expert endorsements, case studies, or early success stories from your own experience.
Step 5: Give a Clear Call to Action
Finally, tell your audience exactly what to do next.
For example:
"Are you ready to finally achieve the results you’ve been chasing? Join the 45-Day Program today and start your transformation!"
Include a button or link that makes it easy for them to take the next step:
[Join the 45-Day Weight Loss Program Now!]
Pro Tip: Keep your call to action simple, clear, and urgent. You want them to act now, not later.